Developing and Implementing a Plan There are many ways in which to successfully market to a niche.  A geographic location is the most common form of niche marketing.  In lieu of a geographic location, however, you may want to become the Realtor who is an expert in working with another type of niche.  Perhaps a demographic… Read More

I took an on-line real estate continuing ed class earlier this year on Buyer Agency.  As was expected, the literature emphasized the essentials of ensuring that all buyers to whom you show homes sign an Exclusive Buyer Agency Agreement.  If you are showing homes that are not listed by your company and neglect to have the buyer… Read More

It’s very difficult for me to write about anything that seems to have significance after the tragedy of this past weekend in Newtown, Ct.  A catastrophe of this magnitude never makes sense and is so difficult to fathom.  There is plenty of literature and video available, but it never seems to explain how those who have similar… Read More

One important fact that many are either unaware of, or tend to forget, is that negotiations are a matter of “give and take.”  Both parties to the negotiations must feel like they came away with a “win” or there is no reason for them to make the deal.  Furthermore, a key element to the negotiation process, concessions, is either… Read More

There are facts that are supported by study after study which are important for those who communicate for a living to understand if they hope to become accomplished at doing so. Sustained attention lasts about ten minutes Presentations are usually at least an hour long. Consequently, you must find ways to make changes to your pace, visuals and points of interest at least… Read More