It’s advice that you’ve heard more than once in your lifetime and it’s never more appropriate that when you’re running a business – particularly real estate. It’s advice that I give to our support staff frequently. Measure twice, cut once. The Consequences are Enormous: In real estate there are such large sums of money involved… Read More
Customer Intimacy
Don the Bartender: Don is a bartender whom I recently met while at a local restaurant. When I first met him I was impressed by his affability. After ordering a drink to have with my meal I wondered why it was taking longer than usual to be made. It was on the early side of dinner… Read More
The Reverse Offer
In an earlier blog I wrote about embracing change and removing blinders, and in yet another blog the handling of multiple offers. See: You’re Costing Your Clients Thousands . Both are useful references for today’s blog on “the reverse offer.” AN INTERESTING PHENOMENON: A phenomenon that today’s real estate market has exposed is one in which a buyer… Read More
The Impact of Visuals
THE BEST AND THE WORST: Realtors are some of the best and some of the worst in the business world at personal promotion. And when they’re good, they’re very, very good. One of the reasons is that agents who generate prospects from their marketing are those who understand the power of visuals. Whether it be… Read More
You’re Costing Yourself Thousands
THE GOOD NEWS: The real estate market in Fairfield County, Ct is extremely active. Once again an agent in our office presented an offer today on a home that was new to the market and already had another offer. The listing agent explained that the first offer was higher, and unless our buyer was willing to raise their offer by… Read More