I recently learned once again that smaller is not always better. I purchased tickets on-line to see a play in New York City over the weekend. There was a hiccup or two in receiving the tickets, thus I contacted both the ticket agency and the shipping company. There was quite a contrast in service. The Resources of Large:… Read More
Measure Twice, Cut Once
It’s advice that you’ve heard more than once in your lifetime and it’s never more appropriate that when you’re running a business – particularly real estate. It’s advice that I give to our support staff frequently. Measure twice, cut once. The Consequences are Enormous: In real estate there are such large sums of money involved… Read More
Customer Intimacy
Don the Bartender: Don is a bartender whom I recently met while at a local restaurant. When I first met him I was impressed by his affability. After ordering a drink to have with my meal I wondered why it was taking longer than usual to be made. It was on the early side of dinner… Read More
The Reverse Offer
In an earlier blog I wrote about embracing change and removing blinders, and in yet another blog the handling of multiple offers. See: You’re Costing Your Clients Thousands . Both are useful references for today’s blog on “the reverse offer.” AN INTERESTING PHENOMENON: A phenomenon that today’s real estate market has exposed is one in which a buyer… Read More
The Impact of Visuals
THE BEST AND THE WORST: Realtors are some of the best and some of the worst in the business world at personal promotion. And when they’re good, they’re very, very good. One of the reasons is that agents who generate prospects from their marketing are those who understand the power of visuals. Whether it be… Read More