The real estate market is humming along and that can be dangerous. This is the time of season that requires you as a realtor to work “in your business” and can lead to an abandonment of your business plan. Creativity One component of your plan that is crucial is creativity. It’s not as important as consistency, but almost. … Read More
The Impact of A Niche
Niche marketing is a beautiful thing. Just ask Starbucks CEO Howard Schultz. After a dramatic decline in profitability following his departure in 2ooo, he returned to the helm in 2oo8 and quickly returned the company to its roots as a great coffee maker. The mission now is to do the same thing with their European… Read More
The Potential of All
It was the late 80’s and I scheduled an appointment to show condominiums to a soon to be divorced man. I met him at an open house and he told me that he probably wouldn’t be buying for about six months or so. It was the fall, and some of the agents in the office questioned the wisdom… Read More
The Company You Keep
My grandmother was very wise, and so too were the aphorisms that she would often share with me. Somehow they always sounded more elegant in Italian. Yet in any language they always seemed to ring true, if not at the time that she spoke them, then later on in life. One that I remember well she often… Read More
Getting It Right
There’s a glassware maker in the Northeast that makes stunning glassware, cutlery, handcrafted wooden and ceramic bowls and various other household accents. I usually buy their products as wedding gifts for friends. This past summer I purchased a ceramic bowl with my friend and his wife’s name, along with the date of their wedding, painted along the edge. … Read More