Many Realtors understand very early in their career that building market share is important.  The question is, for many who are new to the industry, “how do I go about creating market share for my own business?” Two Strategies One strategy incorporates the view that there’s always another customer “around the corner,” and as I’m closing the one that I’m working with, I’ll simultaneously… Read More

We are fast approaching the new year and the time when you as a Realtor can provide some of your most important advice to potential clients.  Specifically speaking, the advice that you give when posed with the common question, “When is the best time to list my home?” Question the Question It is often appropriate to ask… Read More

Developing and Implementing a Plan There are many ways in which to successfully market to a niche.  A geographic location is the most common form of niche marketing.  In lieu of a geographic location, however, you may want to become the Realtor who is an expert in working with another type of niche.  Perhaps a demographic… Read More

I took an on-line real estate continuing ed class earlier this year on Buyer Agency.  As was expected, the literature emphasized the essentials of ensuring that all buyers to whom you show homes sign an Exclusive Buyer Agency Agreement.  If you are showing homes that are not listed by your company and neglect to have the buyer… Read More

It’s very difficult for me to write about anything that seems to have significance after the tragedy of this past weekend in Newtown, Ct.  A catastrophe of this magnitude never makes sense and is so difficult to fathom.  There is plenty of literature and video available, but it never seems to explain how those who have similar… Read More