If you’re a Realtor who never wrote a business plan and are happy with your transaction history every year, you needn’t read any further. If that’s not the case, however, you may benefit from reading onward.
Blaming market conditions for your production is getting old. It’s time to begin focusing on the things that you can control, and the marketplace isn’t one of them.
Partnering
Hopefully there is someone in your office whom you trust and have a good relationship with. If not, then that’s another challenge altogether. But if so, it may be prudent for you and he or she to hold one another accountable. It doesn’t have to be someone with whom you share business, simply someone with whom you are simpatico. This approach works beautifully at Al Filippone Associates.
An Open Dialogue
The two of you should have an open and honest discussion about finishing off 2012 and ramping up for 2013. Whether you have goals in writing or not, as you entered 2012 you must have had a certain expectation as to where your business would be by year’s end. And whatever your disposition regarding your accomplishments or lack thereof, it certainly isn’t too early to plan for 2013.
Your Road Map
1. Begin by sharing your expectations for 2012 with one another and whether you are on track to achieve them, or not.
2. Discuss your perspective on the reasons that you may have failed to do so:
- Strategies that were ineffective.
- Strategies that were not implemented.
- Lack of consistency
- Lack of resolve
3. Adjustments that you will need to make.
- To your plan
- To the strategies
- To your priorities
- To your life
- To your perspective on real estate and business
Reflect and Commit
When you are done offering a summary of your business in 2012, your partner should reflect back that which he or she heard you verbalize. This will help you commit to implementing your plan for 2013. Your partner will then share with you in the same manner. Monthly or perhaps weekly get togethers to review your plan and monitor your progress will exponentially increase the likelihood of your success in the new year.
Tieing the bow for 2012 and making a promise to yourself and a partner for 2013. The time is now.
What are your plans for finishing off your business in 2012 with a flourish?
What are you prepared to commit to in ’13?
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