You’ve read or heard about it close to a million times before. A business, whether it be one that practices real estate or from another industry altogether, touting their ability to deliver excellence in service. It has become such a cliche, that it seldom grabs your attention.
The Proof Is In The Pudding
The claim has become almost meaningless. The Devil is actually in the details. Practicing good service is only the beginning. Those going beyond the client’s expectations are those best suited to realistically burn an impression in the consumers’ memory bank. I had one such experience this week.
A Restaurant
Where does the element of service effect your experience more than the restaurant business? I had dinner this week with a friend and we were able to squeeze in reservations only after we agreed to be out by a certain time – before the next reservation. We were fine with that, but among the good food and laughter, we lost track of time.
At one point the host approached us and said, “How would you feel about moving to another table if we comped your drinks and dessert? I of course remained reserved and responded that I would be willing to do that. My guest could not thank the host enough.
Poker Face
I was simply being a typical man. In reality I thought, “How great is this? This guy really does understand great service.” Although the food wasn’t exceptional, it was certainly better than average. I wouldn’t hesitate to go back there based on his gesture of good will alone.
When a company goes beyond the service cliche, the rewards are great – both for the consumer and business itself.
Have you ever “wowed” a client?
Have you ever consummated a deal feeling like your client was underwhelmed?
How did you feel after each experience?
Expand your mind, increase your business and receive your dose of “The Daily Tonic” every M-F. It’s always brief, informational and thought provoking.
Simply go to the top of this page or the home page of thedailytonic.com, enter your email in the navigation bar to the right and click “subscribe.”
