It’s interesting that if you look within the word, encouragement, you can see another word – courage. Courage inspires:
- confidence
- contentment
- hope
- action
- success
- satisfaction
Today’s Marketplace
The current real estate market should inspire Realtors to look at their responsibilities to their clients differently. Market conditions have helped to create a lot of stress among buyers and sellers alike. There is a greater preponderance, on behalf of sellers especially, to feel overwhelmed by the stress sometimes associated with selling a home. Therefore, the accomplished real estate agent should assume additional responsibilities.
Coach
A realtor, today more than ever, serves as a coach to their listing client. Sure, the listing agent provides guidance on a variety of fronts, as they have for years.
- Best time for a particular seller to sell
- Details to attend to before listing the home
- Pricing
- Marketing strategy
- Selection of photos
- Adjustments resulting from feedback
- Responding to offers
- Negotiating
- Responding to inspection issues
The Difference
A client today, however, often needs much more from an emotional perspective. And that’s where the benefits derived from encouragement become so critical. Your client needs to have hope and the willingness to take decisive action when necessary. Without your encouragement, a successful experience is that much more difficult.
Bonus Perspective: Show the respect that you have for yourself and your career by giving your client your best. The rewards will come in different ways at different times, but nevertheless they will come and their impact will be dramatic.
What kind of support not discussed above can you offer your clients?
How has the current landscape in real estate changed the way in which you approach service?
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