In any business venture, there can be no doubting the importance of communicating with our customers. We communicate with them in one way or another via:
- Our advertising
- Our appearance
- Social Media
- Branding
- Snail Mail
- Text
- Phone
Along with other verbal and non-verbal venues.
Fever Pitch
As realtors, our days can move at such a frantic pace that it requires great skill and experience to manage it all. This is especially true during the spring maket, although the fever pitch can occur during any particular day throughout the year. Time constraints are only one of a few reasons that it’s usually more prudent to communicate verbally in addition to email.
Cool as a Cucumber
It’s imperative that you remain calm at all times. The written word, email in other words, is too easy to misinterpret. Without voice inflection and the opportunity for immediate response to your client’s concerns, your relationship with your client is more apt to become strained during anxious moments and to allow market conditions come between you and them. Thus, solutions are that much more difficult to discover.
Bolder Not Wiser
The other drawback to email is that it is too inviting for one to be less discreet and more pugnacious. One must keep in mind that, despite a client’s refusal to listen to your best advice, they nevertheless are still your client and should be treated as such. Communicating with them in a deragatory or condescending manner is just not acceptable.
Believe it or not that does happen. We are all human, but you are the professional. You are the one that your client looks to for support. Difficult discussions are when you need to heed mom’s advice the most – respect the needs of others and mind your manners!
Have you ever lost control with a client? If so, what did it take to mend the relationship?
Can you recall an incident when communicating verbally worked to your benefit?
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I’ve found face to face in those really emotionally trying situations to be a must when you can, it is the most effective!
Absolutely. Agree 100%!