As a follow-up to Friday’s blog post, “Real Estate Made Simple,” below are random thoughts to further simplify a Realtor’s mission and help to remove the emotion – imperative to giving one’s best advice to clients.
Components To A Successful Real Estate Sale
A. Three Ingredients:
- House
- Seller
- Buyer
B. The Fourth Ingredient:
The fourth ingredient to a successful sale is the Realtor. The Realtor’s responsibility from the get-go is to:
- Explain your approach
- Ask questions
- Determine the challenges to the sale of the home
- Provide Facts
- Use visuals
- Offer solutions
B. Commission Decisions
- Limited Services Brokerage
- Cutting commissions = cutting services
- Choosing quality vs. lowest bidder
- List it at a lower commission vs. Sell it at a lower commission
- List it at a higher price vs. Sell it for a higher price
C. Seller Options With Offer and Possible Consequences:
- Accept Buyer Offer Without Negotiating = Less money
- Reject Buyer Offer Outright = Lose the buyer
- Counter Offer = Create a win for both parties to the transaction
D. Mortgage Fact
- A HUD study has shown than an increase of 1/8% in the interest rate results in a loss of 1/2 million buyers.
What are some of the things that you have done to simplify your business and place yourself in a position to help more people?
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