The second quarter of 2012 is well under way and some of you in the business world are wondering what you can do to make it better than the first.
Perspective
I spoke with a Realtor today who posed a question. She wondered if I would be interested in partnering with her in the pursuit of a “high end” listing. Although I have many “irons in the fire” that come with the responsibility of leading our team, this property would be listed at a price which would make it well worth my while if it were to sell. I told her that I would, and she then asked if she should put together a marketing packet to mail to the gentleman who owns the property.
Changing Landscape
My immediate response was, “No.” I have seen too many occasions over the years whereby a business person exerts an enormous amount of time in preparing information to send to a potential client, only to never hear from them. “Just call him,” I said matter of factly, “and explain to him the reasons that it is in his best interest to meet with us.” As I observe Realtors in various offices throughout Fairfield County, Ct., I am realizing that the drawback to the internet is the dramatic affect that it has had on the number of agents who simply phone someone directly without feeling that they have to first communicate with them in some “non-evasive” way.
Risk Taking
Perhaps one way in which a Realtor can make the second quarter better than the first is to begin taking risks. Kierkegaard once wrote, “To dare is to lose one’s footing momentarily. To not dare is to lose oneself.” Very well said! Picasso offered another perspective, ““I am always doing that which I cannot do, in order that I may learn how to do it.”
Think of some “out of the box” things that you could do to generate business. Things that you have thought of in the past, that you feel have a good chance of meeting with success. Strategies that your instincts tell you would set you apart and generate a flood of business, but you allowed fear to stop you from implementing them. What have you got to lose? And remember, well done is better than well said!
What dynamic strategies and risks can you think of to propel your business in the second quarter?
How much are you willing to share?
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