The People’s Market

I recently heard a Realtor talking to a potential client and commenting, “It’s not really a seller’s market, it’s not a buyer’s market – it’s a Realtor’s market.”  In other words, one of the biggest decisions that one needed to consider when delving into real estate was the expertise of the Realtor that they would work with, not just the market itself.

It’s in the Air

One doesn’t need to expand their purview very much to see the amount of unrest that there is throughout the country with today’s political landscape.  Beyond that, media platforms are abundant with current articles describing “the new CEO,” a kinder, more gentler leader who, in addition to many other functions, is responsible for providing employees with encouragement and a belief in themselves.  For a myriad of reasons, people need to feel that someone is “in their corner.”

Changing Stripes

That is certainly one of the ways in which Realtors have had to recently change their stripes.  It’s no longer about whether it’s a seller’s market or a buyer’s market.  It’s a people’s market,  and if you hope to be a successful realtor, you indeed better make “the people” the focal point of your business.  Hopping from deal to deal isn’t as much of an option anymore.  It’s actually not enough just to provide good service.  In order to successfully close a transaction and maintain a sterling reputation, the client needs to perceive a genuine sense of caring and engagement on behalf of their Realtor.

The Irony of it All

The irony of it all is that, as the world has become so much more technologically advanced and dependent on the Internet, people need Realtors more than ever.  What a contradiction to the changes of just fifteen years ago when Realtors wondered if the large tech companies, then referred to as the “lions coming over the hill,” were going to perish by the way of the dinosaur.

How has technology changed the relationship aspect of your business?

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