The Personal Touch

The personal touch never goes out of style.  It never gets old.

Tradition

We have a tradition every year at our Holiday party.  The party begins with gifts for the support staff.  It’s always a jewelry piece from Tiffanys.  This year was no different. 

There’s something magical about that aqua green box. 

Thank You 

Last week I recieved a thank you note from the salesperson who serviced me as I made this year’s purchase.  “Dear Al,” it read, “Thank you so much for your purchase of the initialed pendants and bead earrings.  I hope to assist you again in the near future.  Happy New Year!”  Sincerely, Rose.

I’m quite sure that Rose is unaware of my annual visit to Tiffanys.  If she is, it simply means that she has done her research and is another indication of what an excellent salesperson she is.  In either case, I can assure you that it’s not an event that is going to give Rose financial independence. 

Collateral Benefits

The collateral benefits, however, are innumerable.  There certainly may be a day when I make a more significant purchase.  And if I’m aware of anyone who is looking for jewelry at Tiffanys, I can’t imagine that I wouldn’t recommend Rose.  Beyond that though, Rose is living the law of our universe.  By thanking me for being part of her successful day,   the positive energy that she has shared will no doubt be reciprocated, somehow, someway.

The Lesson

The service at the store was good.  The marketing and display of  the jewelry were impeccable.   The technology used to process my purchase was up to date.  The regular emails that I receive from Tiffanys are impactful.  But none of these will make the indelible impression as did Rose’s note.

Add a personal touch to your interactions with your clients.  You will  create a client for life.

What experience have you had whereby the salesperson made a lasting impression.  Please let us know in the comment section below.

 Expand your mind and receive your dose of “The Daily Tonic” everyday.*   It’s always brief and thought provoking.

Simply go to the top of this page or the home page of  thedailytonic.com, enter your email in the navigation bar to the right and click “subscribe.”  Of course your email address will be  kept private.

 *The Daily Tonic is published every weekday, M-F.