Why Do They Choose You?

Whether you’re “knocking the cover off the ball,” or still trying to find your way within the spectrum of your real estate career, there’s an intriguing question that many Realtors fail to ask themselves.  Why do clients choose me?

While all honest and accurate responses can be helpful, some are more typical and less enlightening than others.

1. I have name recognition
2. I have a sterling reputation
3. I invest in marketing myself
4. I constantly prospect and work the law of averages

Of the reasons listed above, the second may be the most difficult to achieve.  The others simply require hard work, resources or longevity.

Ask Yourself

How does one create a sterling reputation?  The answer is not as simple as you may think.  The question that you should ask yourself, in an effort to find the answer, is this.  How do I deliver value to my clients?

1. I have a thorough understanding of the market place and I’m extremely accurate at pricing.
2. I have available resources to help my clients get their home best perpared to sell.
3. I ensure that the photography of the home is impeccable.
4. I have a great network of buyers within the town and beyond the town borders.
5. I work hard to get my clients’ home sold.
6. I work smart to get their home sold.
7. My company and I are exceptional at marketing via the internet and social media.
8. Once I have an interested buyer, I’m among the best at maintaining peak interest in the property.
9. I excel at negotiations.
10. Once there is offer and acceptance, I have an unusually strong track record at keeping the deal together.

Bonus:  All of the above

What value do you bring to your clients?

What other questions should you be asking yourself?

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