Of the many realtors that I speak with, it is becoming clear to me that some are unknowingly committed to impeding their own growth. The obstacles that they create in their mind are fairly common. I don’t have children so I miss out on access to the spectrum of business that is generated from school… Read More
She Did All The Right Things Except…
You may have had a similar experience of late. I drove into a gas station and, as I was about to begin pumping gas, I was approached by a woman who asked if she could demonstrate a cleaning product. I didn’t object, particularly because I like to observe different sales techniques. Well Versed She approached… Read More
Should Have Seen It Coming
A few years back the whole social media phenomenon and Facebook in particular really had me confused. I thought, “Why would I really care that “so and so” neglected to take a shower this morning? Obviously the world’s engagement with social media has grown exponentially since then. The 1940’s As I was touring our broker open houses today I… Read More
Enabling Your Client
It happened to me again this week as it has many, many times before. I sat in at the tail end of a listing presentation and the homeowner turned to me to ask about the feasibility of advertising his home in the New York Times. Our “web based” listing presentation contains a slide illustrating that print… Read More
Listing Your Home With A Friend
“The great man down, you mark his favorite flies. The poor advanced makes friends of enemies. And hitherto doth love on fortune tend, For who not needs shall never lack a friend, And who in want a hollow friend doth try, Directly seasons him his enemy.” The Tragedy of Hamlet, Prince of Denmark… Read More